[EXCLUSIVE] Koreans bring Virtue Consumption model to India, to boost demand, revive economy


File photo for representation purpose only: Ambassador Shin Bong-kil, his wife (left) Hwang Mee-sook serving food to the poor in New Delhi during lockdown in April this year.

 Even as India fights the COVID-19 pandemic that has brought its economic growth to unprecedented halt triggered by low consumption patterns and disrupted cash-flows, the Korean good Samaritans are on a rigorous buying spree to boost consumption of products and services in the country.

These days, the shopping list of Korean expats community – individuals and companies, is getting longer and bigger as they buy more than what they require to create “Virtue Consumption”.

It’s shopping for products and services not only for themselves but for others too. People pay in advance to restaurants and stores to claim the service later. Read more...

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