High Time to Ponder Over Measures to Combat COVID-19 Impact on Industry


COVID-19, a global and unprecedented pandemic, is going to thrash the Indian economy, which is already struggling for growth in a big way with the impact lingering to almost all the sectors of the economy with down-sizing ranging from 5% going up to 50 to 70% in the short term. The impact is going to be worst for some of the sectors like aviation, retail, travel, hospitality, and discretionary consumer spends, which would be badly impacted on account of unprecedented lockdown.

Though there are already measures which have been announced by the government of India (and RBI) and some are likely to get announced depending upon the period of lockdown and impact thereof, we are trying to figure out what additional measures can be taken by the industry to mitigate the impact of COVID-19 post lockdown and, through this article, we are trying to summarize these measures to avoid any significant dent to their businesses and cash flows. Read more...

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