Converting Jai Shri Ram from a political slogan to cultural campaign: Director


Ashok Tyagi, the director of the upcoming feature film Jai Shri Ram the shooting of which is going to happen in the jungles of Fiji, has said that the film is an attempt to convert Jai Shri Ram from a political slogan to cultural campaign.
While interacting with Asian Community News (ACN) Network, the film director clarified that the film had had nothing to do with politics or political events of India.
The decision to shoot the film ‘Jai Shri Ram’ gains importance at the time when the slogan has generated enough turmoil in the Indian political circles with many opposing it and refusing to chant it.
Some of the opposition parties especially in the non-BJP ruled states such as West Bengal, have termed it a political slogan allegedly coined by the saffron party Bharatiya Janata Party (BJP). There have been some incidents of violence also reported in many parts of the country on the issue of chanting and not chanting the slogan Jai Shri Ram.“The film is not political at all though the titled is Jai Shri Ram. We are rather converting Jai Shri Ram from a political slogan to cultural campaign. We are making the film not because the slogan has political inference but because Lord Ram exhibited exemplary principles. Ram sacrificed the opportunity to attain power just top keep his principles,” said Tyagi.
“We want to project Ram ji at an international level. Politically, I am not opponent of this but I would like to reiterate Ramji had shunned position to keep, uphold his principles, and his name should not be used to attain power or position,” Tyagi added.
To be shot in the jungles of Fiji, the film is likely to be released during the 73rd Cannes Film Festival in France next year as is claimed by the director.
The film is being produced by Sandeep Marwah-led International Chamber of Film & Entertainment Industry (ICMEI), of which Ashok Tyagi is the general secretary.

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